We also accept payments via Paypal

Huri Translations
Tel. +689 89 205 483
info@huri-translations.pf
PO BOX 365 Maharepa
98728 Mo'orea
French Polynesia
N°TAHITI 876649

Subscribe to our newsletter

10 Linguistic techniques used in Polynesian brands

In marketing onomastics, various linguistic techniques may be used to create names.

We've selected ten Polynesian brands along with their name, logo & technique for each registered brand name.

The Description technique

▪ Va'a is the Tahitian word for traditional canoe. It is combined with the toponym Tahiti, the place of origin of the product.

▪ Description is one of the most employed techniques in brand naming.

The Metonymy technique

▪ A metonym is a reference to something or someone by one of their attributes.

▪ Aranui means 'great way' or 'big distance' in Tahitian.
The Aranui is a vessel operating between Tahiti and the Marquesas islands, which represents a sailing distance of over 700 nautical miles.

▪ The brand name stands as a part of the whole sailing experience.

The Promise technique

▪ Hotu means to be fruitful or to grow, as a fruit grows.

▪ This compost potting mix brand name makes the promise of fruitfulness to customers.

▪ Hotu is also the name of the 14th moon in the Tahitian calendar and is an excellent night for planting.

The Theronymy technique

▪ A theronym is any name derived from the name of an animal.

▪ Many animals are part and parcel of Polynesian society, like the vini, a small, fast and beautiful bird endemic to the islands.

▪ The size, the speed and the beauty of the vini easily explain the choice toward this animal as a brand name.

The Description technique

▪ Va'a is the Tahitian word for traditional canoe. It is combined with the toponym Tahiti, the place of origin of the product.

▪ Description is one of the most employed techniques in brand naming.

The Elision technique

▪ An elision is an omission of a vowel or a consonant in an originally balanced word.

▪ The elision draws the attention of readers as they can't identify at first sight any known word from their lexical stocks.

▪ This forces them to retrieve the original non-elided word, nacra, and reassociate it to the brand name.

The Metonymy technique

▪ A metonym is a reference to something or someone by one of their attributes.

▪ Aranui means 'great way' or 'big distance' in Tahitian.
The Aranui is a vessel operating between Tahiti and the Marquesas islands, which represents a sailing distance of over 700 nautical miles.

▪ The brand name stands as a part of the whole sailing experience.

The Promise technique

▪ Hotu means to be fruitful or to grow, as a fruit grows.

▪ This compost potting mix brand name makes the promise of fruitfulness to customers.

▪ Hotu is also the name of the 14th moon in the Tahitian calendar and is an excellent night for planting.

The Theronymy technique

▪ A theronym is any name derived from the name of an animal.

▪ Many animals are part and parcel of Polynesian society, like the vini, a small, fast and beautiful bird endemic to the islands.

▪ The size, the speed and the beauty of the vini easily explain the choice toward this animal as a brand name.

The Elision technique

▪ An elision is an omission of a vowel or a consonant in an originally balanced word.

▪ The elision draws the attention of readers as they can't identify at first sight any known word from their lexical stocks.

▪ This forces them to retrieve the original non-elided word, nacra, and reassociate it to the brand name.